Missing the boat on this one, I know. Honestly, I’m not a big DC person and the universe reboot doesn’t affect me in any way, shape or form because, well, Batman Beyond is staying where it is as far as I know. Personally, I think it’s a ballsy move and hope it works out, though am going to say now that all they need to do to reset the universe is let that one murder Flashpoint is preventing happen and the whole thing will probably fall back into place. Because major universe upheaval? Yeah, I doubt it will stick. Should be in interesting experiment, though.
Still, I am now thinking about what I would have done in their shoes. The market is dwindling and they’re trying to push for digital in some vain hope that it will change everything. They’re risking a lot of money on this venture and they’re completely unsure of the return. Could I have done any better?
Well, maybe. But I’m a little different from an executive that grew up in the industry. Here’s how I would have played this game.
At a few conventions, take in writing and art samples from the (presumably) thousands of people looking for their big break. These people who would kill to work for DC, just to get their name out there. Pick the promising ones out of them and give them a call. These will be the people writing the new universe under the DC title, but there is a catch. The new universe is going to be digital only, collected later in dead tree format later depending on the numbers they can draw in. They will be paid exclusively in royalties gained from the digital sales and they can put DC on their resume.
In short, here’s the main points:
- All new artists and writers, bringing fresh blood and ideas about the universe to the table,
- All digital to start, because the new demographic probably isn’t visiting the same brick and mortar shops as the old ones
- Royalties only, meaning that the artists and writers only earn based on what they sell and DC won’t be losing money on taking a chance on new people
- Leaving the established universe alone for the brick and mortar stores, so the old fans don’t get pissed and the comic shops don’t feel like they’re competing against the online market
- If the sales do go well and the digital comics make it to print, they can push digital fans into the brick and mortar stores to buy trades
This is all idealism, mind you. There’s a lot of assumption and wishful thinking going into this. Still, given what little I know about this, it’s how I would have played it.
And I’m thinking, since it’s still a couple months until the books actually launch and I had so much fun doing the Marvelification of Disney, I might take a crack at my own version of DC. Should be fun given I know next to nothing about most of the 52 titles being relaunched.